Good design stems from being able to answer two questions: Why is this product being designed, and For whom.
My background as a goldsmith is also visible in the rest of my work, even if I design a large cabinet. Not only in the way I construct, but also in the details.
A Serener product acts as a well-made tool: because of the opportunities it offers, it’s being used and cherished again and again.
We are driven by the continuous discourse of function over aesthetic, and aesthetic over function.