The best results emerge from working with rather against constraints. You’re much more likely to create something that has meaning for the user.
Good design stems from being able to answer two questions: Why is this product being designed, and For whom.
My background as a goldsmith is also visible in the rest of my work, even if I design a large cabinet. Not only in the way I construct, but also in the details.
A Serener product acts as a well-made tool: because of the opportunities it offers, it’s being used and cherished again and again.
We are driven by the continuous discourse of function over aesthetic, and aesthetic over function.